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Course 1: Conquer the Five Pitfalls

A primer for the Pricing Your Services Program

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About the Pricing Your Services Program

Do you struggle with how to price your consulting services? The Pricing Your Services course gives you a behind-the-scenes look at how professionals scope, cost, and price their consulting projects. This self-paced, online course hands you the keys to unlock the mystery, providing you with all of the best practices, lessons learned, processes, tools, and techniques that we've acquired (the hard way) over 20 years. Whether from your desktop, tablet, or smartphone, you will have access to loads of:

  • Presentation videos with best practices and real-world examples
  • Animations and visual aids to help you visualize the process and key concepts
  • Demonstrations (screencasts) with step-by-step walkthroughs

...as well as....

  • Tools and templates with instructions that you can download and begin using immediately
  • Quizzes to gauge how much you've learned (optional)
  • Assignments to help you apply what you're learning to your actual business (optional)
  • Online discussion with colleagues who are trying to grow their businesses (optional)

If you're not sure whether the Pricing Your Services program is right for you, check out the FREE Primer course and decide for yourself.


About the Primer Course

This FREE course introduces you to our pricing system and provides an overview of the Pricing Your System course, so you can see for yourself if some or all of the modules are right for you. You'll see that we model the same instructional techniques used in the course, so that you can get a sense of what the real deal will be like.

Why is it free? We only want students who are serious about their consulting business, so we want you to be sure before investing your time and money into taking this journey with us. If you just have a casual interest in the topic of pricing, this primer should be enough to satisfy your curiosity. If you're serious about building the consulting practice you've always wanted, we're confident that you'll invest in this course and commit to doing what it takes to be successful. And if you do, we know that this investment is going to pay off for you many times over as your business grows.

Your Instructor


Dr. Gus Prestera
Dr. Gus Prestera

Hi, I'm Gus, and I know your pain. I've owned and operated consulting firms for over 15 years, catering primarily to large corporate clients in the pharmaceutical, healthcare, brokerage, banking, insurance, telecom, technology and manufacturing industries. Early on, I found pricing very stressful, disruptive, and time-consuming, so I set out to get better and faster at it, so I could do it well, then get back to doing my real work.

Over the years, I have successfully bid on hundreds of consulting projects ranging in value from tens of thousands of dollars to millions of dollars. I have mentored sales people as well as fellow consultants and entrepreneurs in the art and science of scoping, costing, and pricing professional services. Through lots of trial and error, I have developed a consistent process as well as a suite of tools that help me knock out proposals and quotes quickly, so I can get back to doing the consulting work that I enjoy.

I earned a PhD in Education with a minor in Management as well as an MBA, a BS in Marketing, and a Certified Performance Technologist designation. I've taught Masters-level courses in Instructional Systems Design and frequently deliver live and virtual workshops on a wide variety of topics. I enjoy working with entrepreneurs and helping them build the consulting practice of their dreams.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Is this course useful for non-financial types?
Yes, very useful! We’ve designed this course for the typical consultant who has deep expertise in something...but it sure isn't pricing. We provide templates and step-by-step instructions for everything you need to do, including all of the icky financial schtuff. We’ll also demonstrate everything with videos, so that you can see and hear how it’s done before you go off and try it.

Are you curious?

If you're on the fence, we've made it easy for you. Invest a few minutes into taking the FREE Primer course and see for yourself if Pricing Your Services can help you build the consulting practice you've always wanted.

So what are you waiting for?

Get started now!